Every year Modern Press partners with a design studio to develop a holiday gift for their clients. Apart from being a printed piece, the brief is pretty wide open. Rather than a very disposable card, we wanted to find a way to do something their audience of designers, print buyers and marketers would keep.
So we designed a sketchbook for people to take into the new year. It became a way to compare the state of things at the start of 2013 to the end. Fill out the front cover with things like favorites (TV show, gadget or restaurant), or little bits of info like miles on your car or number of Facebook friends. Then at the end of the year fill out the backside and see how things have changed through the year.
The one constant, conveniently filled out for them was their favorite printer... Modern Press, of course.