Sola is an online application (SaaS) to help people in the non-profit world raise financial support.
Fundraising is a tough job. With support coming in small amounts from hundreds of people, the constant challenge is to know how much support you have, who has given it, and whether it will be enough to meet your needs.
The challenge was two-fold: design a product that makes it easy for users to assess their fundraising efforts, and build a brand from the ground up that delivers on that promise.
The interface is easy to use and brings to light key data points. By helping users track donations, monitor donor behavior, set goals, and track progress, Sola has become a vital part of fundraising for people working to do good in the non-profit space.
The idea of sunlight was a main conceptual driver for the visual approach to the brand and the app interface. Light illuminates and brings clarity, revealing previously hidden things. Sola’s visual approach brings all that to bear, in pattern elements, type, and color palette.
From the product’s first inception through today, we have helped with everything from naming and promotion, to brand development, right down to the design of the interface and user experience.