Gillette Children’s Hospital is a world leader in treating children with complex conditions, rare disorders and traumatic injuries. But that wasn’t always clear.
A reworked digital communication strategy was created to more clearly articulate those unique capabilities in a voice that would better reach their varied audiences.
Our new site design improves usability across all screen sizes, brightens the overall feel, and clearly communicates their key value propositions. Replacing an unfocused approach to messaging, the site now aims more clearly at families of children with complex medical conditions. In layout, site architecture, and messaging, the site addresses families’ most common questions and helps assuage fears about the road ahead for their child. The site also becomes an authoritative resource, offering insight and answers about the conditions.
The new site was honored by Plain English eHealthcare Leadership Awards with the Platinum award for Best Site Design (Hospital Under 200 Beds).