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Steller Handcrafted Goods creates beautiful and useful one-of-a-kind products from upcycled sweaters.
Its founder, Julie Steller, came to us for help renaming and rebranding her business to better communicate the quality of her handmade products. We had our hands in every part, from building the visual brand to developing the voice of this endearing and charming Minnesota company.
The brand was inspired by sewn stitches and by the forms and colors in the Nordic materials used for many of the products. The use of tactile, quality materials add a human touch and reinforce the premium nature of the handcrafted products.
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