Training Leaders International is a Christian non-profit that helps train pastors around the world who don’t have access to formal theological education. Since it's launch TLI has grown significantly both in scale and reach. Their site now tells their story in a compelling way that helps people understand the great need, the work being done by TLI, and how they can help.
Sola is an online application (SaaS) to help people who raise financial support. By helping users track donations, monitor donor behavior, set goals, and track progress, Sola has become a vital part of fundraising for people working to do good in the non-profit space.
From the product's first inception through today, we have helped with everything from naming and promotion, to brand development, right down to the design of the interface and user experience.
In preparation for their 120th anniversary, Gillette Children's Specialty Healthcare reworked their digital communication strategy to more clearly communicate their unique capabilities in a voice that would better reach their varied audiences. Along with these changes, they wanted to update their website. In partnership with Creative Arc and Gillette's in-house team, we designed a new site that improved usability across all screen sizes, brightened the overall feel, and clearly communicated their key messages. The new site was honored by Plain English eHealthcare Leadership Awards with the Platinum award for Best Site Design (Hospital Under 200 Beds).
Trout Lake Camps in northern Minnesota had outgrown their dining hall. With a capacity of 60 diners, the 175 campers and staff attending camp each week had to eat in shifts. We were inspired by the “little” problem and the “big” solution and developed a brochure to help Trout raise awareness and funds for a new, larger dining hall. Trout’s priority is the campers, so we let that focus guide the imagery.
Our "more" campaign helped Trout raise $2.4 million to build a new dining hall and will let them welcome more campers for years to come.
As Our Own is non-profit fighting sex-trafficking in India.
Their approach is unique and often misunderstood. Unlike many organizations, they don’t offer child sponsorships, conduct raids on brothels, or have temporary safe homes or orphanages. Instead, using connections in the community, they locate at-risk girls born in brothels and the slums and adopt them into their family, for life.
Steller Handcrafted Goods creates beautiful and useful one-of-a-kind products from upcycled sweaters.
Its founder, Julie Steller, came to us for help renaming and rebranding her business to better communicate the quality of her handmade products. We had our hands in every part, from building the visual brand to developing the voice of this endearing and charming Minnesota company.
The brand was inspired by sewn stitches and by the forms and colors in the Nordic materials used for many of the products. The use of tactile, quality materials add a human touch and reinforce the premium nature of the handcrafted products.
Steller Hair Co. is a 7-chair salon that recently opened in northeast Minneapolis. They came to us for help with their branding and launch materials. With the goal of making the salon a place for the community to gather for concerts, art shows, and other events the brand also needed to be flexible.
Riffing on founder Katie Steller's maiden name, we created a brand with personality and the flexibility to be about more than just hair. Whether it's the live concerts, the fundraising events, or the care they give, it's all Steller.
CityDeskStudio is an architecture firm based in Minneapolis. As a new era began for the firm we were tasked with redesigning their identity and their website.
As architects CityDeskStudio envisions what could be, they design in two-dimensions what will be built in the three-dimensional world. Our identity for them explored negative and positive space and the way two-dimensional things can come to life in three-dimensional space. Along with a new logo we designed a pattern that plays with perspective and appears to become three-dimensional right in front of your eyes… much like architecture does.
When two leaders in the executive search industry decided to join forces and launch their own company they approached Taylor Design Works to help them start off on the right foot. Our approach was inspired by the two founders and their direct involvement in every single search from beginning to end.
Naming, identity, web, social media and other brand assets were all created as part of the process.
Westminster Seminary California in San Diego came to us for help with their view book. Westminster is a small school and needed help standing out from other larger seminaries. We shaped the entire book from writing to photography to emphasize their strengths: strong theological commitments, a small community with easy access to their professors, and the southern California locale.
We even got a photographer out surfing with a professor and his students... the perfect example of what WSC has to offer.
After years in a partnership, Kara Conry was ready to strike out and establish her own dental practice. As one of the few female dentists in the area, her brand needed to highlight her distinct approach to dentistry and appeal to women and young families. The mark embeds stylized letters (K, C and D) from her company name: Kara Conry Dentistry giving it the modern, feminine, and personal feel it needed.
Every year Modern Press partners with a design studio to develop a holiday gift for their clients. Apart from being a printed piece, the brief is pretty wide open. Rather than a very disposable card, we wanted to find a way to do something their audience of designers, print buyers and marketers would keep.
So we designed a sketchbook for people to take into the new year. It became a way to compare the state of things at the start of 2013 to the end. Fill out the front cover with things like favorites (TV show, gadget or restaurant), or little bits of info like miles on your car or number of Facebook friends. Then at the end of the year fill out the backside and see how things have changed through the year.
The one constant, conveniently filled out for them was their favorite printer... Modern Press, of course.
Desiring God 2011 National Conference on missions.
Trinity International University approached us for help redesigning their website for prospective students. With the overwhelming amount of higher education options available, Trinity needed a site that was easy to navigate, visually engaging, and gave a window into life at TIU. They also needed a design system that was easily customizable so their in-house team could update and produce content. Our solution offered a bright, uncluttered design with a modular structure allowing for endless customizations.
Desiring God National Conference on the life and influence of 18th century American pastor and theologian Jonathan Edwards.
In an effort to reach out to the community Marshall Field's held Bunny Breakfasts all over the country during Easter. It was a chance for kids and their families to have breakfast and fun activities in the stores.
Paige 3 is a new online retailer, selling home goods, gifts, and accessories for women and children. We designed a branding system that was modern, elegant, and neutral-enough to take a back seat to product images.
An invitation to a special event at Marshall Field's that went out to only their best clientele. This jewelry event played up the premium materials and exclusivity by using engraved metal and letterpress on cotton paper.