Training Leaders International is a Christian non-profit that helps train pastors around the world who don’t have access to formal theological education. Since its launch TLI has grown significantly both in scale and reach.
Convey the need for theological education to a diverse audience of theologians, pastors, churches, and potential supporters, and inspire them to take action.
TLI’s site now uses infographics, statistics, and engaging narratives to tell their story in a compelling way that helps people understand the great need, the work being done by TLI, and how they can help. With a savvy interface and delightful little animations and interactions throughout, they engage their target audiences like never before.
Sola is an online application (SaaS) to help people in the non-profit world raise financial support.
Fundraising is a tough job. With support coming in small amounts from hundreds of people, the constant challenge is to know how much support you have, who has given it, and whether it will be enough to meet your needs.
The challenge was two-fold: design a product that makes it easy for users to assess their fundraising efforts, and build a brand from the ground up that delivers on that promise.
The interface is easy to use and brings to light key data points. By helping users track donations, monitor donor behavior, set goals, and track progress, Sola has become a vital part of fundraising for people working to do good in the non-profit space.
The idea of sunlight was a main conceptual driver for the visual approach to the brand and the app interface. Light illuminates and brings clarity, revealing previously hidden things. Sola’s visual approach brings all that to bear, in pattern elements, type, and color palette.
From the product’s first inception through today, we have helped with everything from naming and promotion, to brand development, right down to the design of the interface and user experience.
Gillette Children’s Hospital is a world leader in treating children with complex conditions, rare disorders and traumatic injuries. But that wasn’t always clear.
A reworked digital communication strategy was created to more clearly articulate those unique capabilities in a voice that would better reach their varied audiences.
Our new site design improves usability across all screen sizes, brightens the overall feel, and clearly communicates their key value propositions. Replacing an unfocused approach to messaging, the site now aims more clearly at families of children with complex medical conditions. In layout, site architecture, and messaging, the site addresses families’ most common questions and helps assuage fears about the road ahead for their child. The site also becomes an authoritative resource, offering insight and answers about the conditions.
The new site was honored by Plain English eHealthcare Leadership Awards with the Platinum award for Best Site Design (Hospital Under 200 Beds).
How do you announce a 30th anniversary celebration? Evoke confetti and fireworks via a die-cut and holographic foil.
Steller Handcrafted Goods creates beautiful and useful one-of-a-kind products from upcycled sweaters.
Its founder, Julie Steller, came to us for help renaming and rebranding her business to better communicate the quality of her handmade products. We had our hands in every part, from building the visual brand to developing the voice of this endearing and charming Minnesota company.
The brand was inspired by sewn stitches and by the forms and colors in the Nordic materials used for many of the products. The use of tactile, quality materials add a human touch and reinforce the premium nature of the handcrafted products.
Nordsyn is an engineering, manufacturing, and problem solving company, on a mission to help customers innovate faster. From naming and messaging to brand development, we were involved in all the early steps to help this startup get on their feet and hit the ground running.
The name is rooted in the company’s northern location, and inspired by both the Swedish heritage of the founders and the insight that Nordsyn bring to each project.
We further developed a concise, simple, yet meaningful tagline, “Make it. Better.” The tagline acts as both a rallying cry, and a clarifier. Unlike other companies, Nordsyn offers complete process solutions, from problem identification to design to production. “Make It” connects to the manufacturing / production part, and “Better” brings in the innovation, insight, and problem solving capabilities.
These same ideas were the building blocks for the Nordsyn visual identity. A custom letter “N” coupled with an arch signifies bringing vision to bear on on every project that Nordsyn touches. As a company located in Minnesota, the arch also serves as a symbol of the Northern Lights across the Minnesota skies.
As Our Own is a non-profit fighting sex-trafficking in India.
Their approach is unique and often misunderstood. Unlike many organizations, they don’t offer child sponsorships, conduct raids on brothels, or have temporary safe homes or orphanages. Instead, using connections in the community, they locate at-risk girls born in brothels and the slums and adopt them into their family, for life.
Trout Lake Camps in northern Minnesota had outgrown their dining hall. With a capacity of 60 diners, the 175 campers and staff attending camp each week had to eat in shifts. We were inspired by the “little” problem and the “big” solution and developed a brochure to help Trout raise awareness and funds for a new, larger dining hall. Trout’s priority is the campers, so we let that focus guide the imagery.
Our "more" campaign helped Trout raise $2.4 million to build a new dining hall and will let them welcome more campers for years to come.
Halcon designs and manufactures premium quality office furniture. From New York City to Los Angeles, their furniture outfits some of the highest profile offices across the country.
Make it clear that Halcon delivers high quality furniture solutions and make it easy for architects, interior designers, and sales reps to specify Halcon furniture to their clients.
We designed a site that keeps Halcon’s beautiful furniture in the forefront with beautiful product photography. It tells the design story behind each line. And it highlights the details and craftsmanship of each piece with photographs, schematics, and materials palettes.
The site now matches the quality of their products, while making it easier for architects and interior designers to specify their furniture and find the necessary product specs and photography.
Steller Hair Co. is a 7-chair salon in northeast Minneapolis. They came to us for help with their branding and launch materials. With the goal of making the salon a place for the community to gather for concerts, art shows, and other events the brand also needed to be flexible.
Riffing on founder Katie Steller’s last name, we created a brand with personality and the flexibility to be about more than just hair. Whether it's the live concerts, the fundraising events, or the care they give, it's all Steller.
A biologist once told a story about his Harvard professor named Louis Agassiz, who taught him a simple habit to help him see more than he ever dreamed. The lesson he learned is also the secret to lifelong and life-changing Bible reading: keep looking.
Using the beautiful illustrations from the video, we designed a page that felt as immersive as a fish under water.
Script: David Mathis, Marshall Segal
Production: Stefan Green
Voice Over: John Piper
Creative Direction & Animation: Jorge R Canedo E.
Design: Chris Anderson
Additional Animation: Victor Claudio Silva, Phil Borst
Music & SFX: John Poon
CityDeskStudio is an architecture firm based in Minneapolis. As a new era began for the firm we were tasked with redesigning their identity and their website.
As architects CityDeskStudio envisions what could be, they design in two-dimensions what will be built in the three-dimensional world. Our identity for them explored negative and positive space and the way two-dimensional things can come to life in three-dimensional space. Along with a new logo we designed a pattern that plays with perspective and appears to become three-dimensional right in front of your eyes… much like architecture does.
When two leaders in the executive search industry decided to join forces and launch their own company they approached Taylor Design Works to help them start off on the right foot. Our approach was inspired by the two founders and their direct involvement in every single search from beginning to end.
Naming, identity, web, social media and other brand assets were all created as part of the process.
Westminster Seminary California in San Diego came to us for help with their view book. Westminster is a small school and needed help standing out from other larger seminaries. We shaped the entire book from writing to photography to emphasize their strengths: strong theological commitments, a small community with easy access to their professors, and the southern California locale.
We even got a photographer out surfing with a professor and his students... the perfect example of what WSC has to offer.
After years in a partnership, Kara Conry was ready to strike out and establish her own dental practice. As one of the few female dentists in the area, her brand needed to highlight her distinct approach to dentistry and appeal to women and young families. The mark embeds stylized letters (K, C and D) from her company name: Kara Conry Dentistry giving it the modern, feminine, and personal feel it needed.
Every year Modern Press partners with a design studio to develop a holiday gift for their clients. Apart from being a printed piece, the brief is pretty wide open. Rather than a very disposable card, we wanted to find a way to do something their audience of designers, print buyers and marketers would keep.
So we designed a sketchbook for people to take into the new year. It became a way to compare the state of things at the start of 2013 to the end. Fill out the front cover with things like favorites (TV show, gadget or restaurant), or little bits of info like miles on your car or number of Facebook friends. Then at the end of the year fill out the backside and see how things have changed through the year.
The one constant, conveniently filled out for them was their favorite printer... Modern Press, of course.
Desiring God’s National Conference on missions.
Trinity International University approached us for help redesigning their website for prospective students. With the overwhelming amount of higher education options available, Trinity needed a site that was easy to navigate, visually engaging, and gave a window into life at TIU. They also needed a design system that was easily customizable so their in-house team could update and produce content. Our solution offered a bright, uncluttered design with a modular structure allowing for endless customizations.
Iceberg Technology Group is a tech cooperative offering solutions for enterprise software systems. They came to us for a new website. We saw a larger opportunity to better communicate who they are and the high-quality work they provide. In the end, in addition to a new website, we also developed a new brand, including a logo, messaging, and numerous promotional materials.
Desiring God National Conference on the life and influence of 18th century American pastor and theologian Jonathan Edwards.
Paige 3 is a new online retailer, selling home goods, gifts, and accessories for women and children. We designed a branding system that was modern, elegant, and neutral-enough to take a back seat to product images.
An institution of higher education with a revolutionary idea.
When it comes to higher education, the options are almost endless. Bethlehem College & Seminary needed to stand out from the competition.
Bethlehem College & Seminary has a unique approach to higher-education. Rather than providing lots of extracurricular activities and facilities for students (no health clubs and coffee shops), they focus their resources on providing a rigorous education aimed at helping their students grow in character, faith, and intellect, all while graduating debt-free. In this age of massive debt that is quite the revolutionary idea. The site we designed aimed to help communicate their unique values to potential students and donors. With engaging animations and infographics, a refined type palette and layout, and powerful photography we delivered a site that did just that.
An invitation to a special event at Marshall Field's that went out to only their best clientele. This jewelry event played up the premium materials and exclusivity by using engraved metal and letterpress on cotton paper.
In an effort to reach out to the community Marshall Field’s held Bunny Breakfasts all over the country during Easter. It was a chance for kids and their families to have breakfast and fun activities in the stores.