Trout Lake Camps in northern Minnesota had outgrown their dining hall. With a capacity of 60 diners, the 175 campers and staff attending camp each week had to eat in shifts. We were inspired by the “little” problem and the “big” solution and developed a brochure to help Trout raise awareness and funds for a new, larger dining hall. Trout’s priority is the campers, so we let that focus guide the imagery.
Our "more" campaign helped Trout raise $2.4 million to build a new dining hall and will let them welcome more campers for years to come.