Training Leaders Int’l
A ministry overview built to move readers from awareness to investment.
CREATIVE DIRECTION & DESIGN + STRATEGY + WRITING
The problem Training Leaders Int’l exists to solve is vast and largely invisible: 85% of the world’s evangelical churches are led by pastors with no formal theological training. Every year 50,000 new churches open. Very few of their pastors are equipped for it.
We have served as TLI’s creative partner since the organization’s founding in 2009 — building and evolving every dimension of their visual and communications work across nearly two decades.
The identity mark reads as both window and cross: light as the organizing metaphor for what biblical training makes possible. That metaphor runs through the booklet, from “Training brings light” to “And the light is spreading,” without announcing itself as a theme. Statistics function as headlines. The need is given full visual weight before TLI’s answer is introduced.
Field photography from Ethiopia, Liberia, Greece, Serbia, and across Asia alternates with intimate close-range images: a pastor’s head bowed over a Bible, hands on a page.
Every page moves toward the same end: more teachers sent, more leaders trained.
